I hesitate to admit it, but I’m pretty sure I’ve had my Urban Decay Original Naked palette for well over a decade. Although it’s typically advised to toss an eyeshadow palette one to two years after you open it, I’ve never been able to part with the cult-favorite palette, especially after it became discontinued in 2018.
Now though, it might finally be time for me to toss old faithful, since Urban Decay just announced it's re-releasing the iconic product for a limited time starting Aug. 4 at Ulta Beauty and Ulta.com, allowing me to restock on the coveted makeup item for the first time in six years. But time is of the essence: Once the palettes are sold out, they’ll be gone from shelves yet again.
In this article: Urban Decay Cosmetics The ORIGINAL Naked Eyeshadow Palette - Limited Edition, Urban Decay Cosmetics Original Eyeshadow Primer Potion and Urban Decay Cosmetics 24/7 Glide-On Waterproof Eyeliner Pencil
In the age of TikTok, there seems to be a new viral beauty product popping up almost daily. Still, very few cosmetics are able to sustain that level of hype in the long term, let alone for well over two decades. The Urban Decay Cosmetics Original Naked Eyeshadow Palette first launched in 2010 (long before any of us were turning to TikTok influencers to guide our product purchases) and it quickly rose to cult status thanks to a slew of YouTube tutorials and magazine coverage.
In the eight years the palette remained on shelves, more than 30 million pieces were sold amassing more than $1 billion in sales. The success helped launch various new iterations of the Naked palette over the years, including the Urban Decay Cosmetics Naked Heat Eyeshadow Palette and the Urban Decay Cosmetics Naked3 Soft Pink Eyeshadow Palette. Even after the coveted palette was taken off shelves in August 2018, many of us (raises hand) continued to keep ours in steady rotation since it’s just too good to part with (even if some suspicious bacteria may or may not be building up).
So what’s so special about the OG product that started all the hype? With 12 eyeshadow pans in its case, the original Naked palette redefines neutral eyeshadow beyond just basic tans and browns. Its 12 hues — ranging from a cool cream beige to a glittering black — are designed to flatter all skin tones and eye colors, creating a new arsenal of neutrals for everyone. Plus, the colors are designed to be mixed and matched with each other in an infinite number of combinations to create natural, everyday looks to dark, bold smoky eyes.
If you’ve tried a range of eyeshadow palettes including Urban Decay’s offerings, you’re well away that Urban Decay makes some of the highest-quality formulas on the market. The highly pigmented eyeshadows blend perfectly for easy shaping, contouring and defining of the eyes. The palette offers the perfect mix of smooth mattes, radiant shimmers and sparkling metallics that are suited for makeup beginners and pros alike.
There are some subtle yet impactful changes to the relaunched palette, but first, let’s review what’s the same: All 12 of the original hues are back:
The shadows also have an updated vegan formula (they were formerly cruelty-free) making them creamier in texture and easier to blend. The new formula is said to promote longer wear without creasing or fading. Also, the relaunched palette’s mirror is slightly longer and the dual-ended brush is updated with a cruelty-free design.
Whether you’re looking to refresh your expired favorite palette (like me), or if you want to get in on the beloved makeup staple for the first time, don’t wait: It’s only in stock for a limited time until supplies run out, and then it may be gone again forever.
Urban Decay Cosmetics The ORIGINAL Naked Eyeshadow Palette - Limited Edition
The OG that started it all is back on shelves at Ulta, but only for a limited time. Snatch this fan-favorite — which is upgraded with a larger mirror and a new, cruelty-free brush — while supplies last.
Urban Decay Cosmetics Naked3 Soft Pink Eyeshadow Palette
Featuring 12 rose-hued eyeshadow shades ranging from soft pinks to deep mauves and burgundies, this pink-themed palette redefines neutral in modern terms. The eyeshadows include matte, shimmer and metallic finishes, so you can create soft everyday makeup or bold smoky eyes.
Urban Decay Cosmetics Naked Heat Eyeshadow Palette
This fiery eyeshadow lineup includes 12 warm-toned neutral eyeshadows including ivory, brown, deep red and copper hues. In the palette, you’ll find silky mattes, smooth shimmers and sparkling metallics.
Urban Decay Cosmetics Naked Reloaded Eyeshadow Palette
This revamped version of the OG Naked palette features 12 universally flattering shades designed to be mixed and matched for an infinite variety of looks. It includes eyeshadows in peachy creams, metallic bronzes and rich browns.
Urban Decay Cosmetics Naked2 Basics Matte Neutral Eyeshadow Palette
Great for travel or on-the-go use, this miniature version of the famous palette includes six ultra-versatile eyeshadow shades, all with matte finishes. The colors include tans, browns and pinks that are mixable and matchable.
Urban Decay Cosmetics Original Eyeshadow Primer Potion
Before you apply eyeshadow, it’s a good idea to use an eyeshadow primer to prepare your eyelids for a crease-free finish. This one, from Urban Decay, has a smooth and creamy texture which helps keep your eyeshadow look locked in and vibrant for longer. It includes a convenient applicator wand that can be applied directly to your lids.
Urban Decay Cosmetics 24/7 Glide-On Waterproof Eyeliner Pencil
To complete your eye makeup look, consider lining your eyes with this smooth gliding eyeliner, which comes in 38 neutral and vibrant shades. The long-lasting eyeliner has waterproof staying power, so you won’t have to worry about the color smudging while you wear it. Use the Urban Decay Cosmetics Grindhouse Double Barrel Sharpener to keep the pencil’s tip in top shape.
Urban Decay Cosmetics Perversion Waterproof Liquid Eyeliner
If you prefer a liquid eyeliner over a pencil, this waterproof pen from Urban Decay will help you create the perfect cat eye (or any other eyeliner design you can imagine). It offers a long-lasting semi-matte black pigment with precise application.
Urban Decay Cosmetics Perversion Volumizing Mascara
A gorgeous eyeshadow design deserves a volumizing mascara that’ll stay put and accentuate the overall look. Urban Decay’s hyper-pigmented, buildable mascara delivers feathery, fanned-out lashes that make a statement all on their own, not to mention in the company of a stunning eyeshadow look.
Urban Decay Cosmetics All Nighter Waterproof Makeup Setting Spray
Just a few refreshing spritzes of this makeup setting spray will help lock in your eyeshadow look for up to 16 hours without any touchups. The waterproof finishing spray prevents smears, smudges and transfers. We recommend applying the product after your eyeshadow but before your mascara.
Prices listed reflect time and date of publication and are subject to change.
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