The beauty world is constantly changing and evolving, so while staying on top of trends can be exciting, it's also overwhelming at times. But this can help: Amazon’s secret "internet famous" beauty section — a curated page where you can shop the latest viral beauty products that have taken platforms like TikTok by storm. Many of these products have gained popularity virtually overnight, thanks to glowing reviews and influencer endorsements. And Amazon has tapped into this buzz, bringing you the hottest beauty essentials in one place so you never have to miss out on the latest product everyone's talking about.
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You can probably get it from this section if you've seen it on your TikTok FYP. From game-changing serums to must-have hair products, this is the place to find top-rated products already making waves — and it's regularly refreshed with the latest trends. Whether you’re a skin care aficionado, a makeup guru or someone looking to try something new, Amazon's "internet famous" beauty section will surely have something new for you to try.
In this article: Mighty Patch Original, The Ordinary Glycolic Acid 7% Exfoliating Toner and EltaMD UV Clear Face Sunscreen SPF 46
Ready to take your beauty routine to the next level — or just restock all your faves at once? Check out the list below to see some of our favorites from the "internet famous" section on Amazon and shop around for other viral products you can snag.
If you've ever tried MightyPatch hydrocolloid patches, you will definitely understand the internet buzz. The pimple patches work in a matter of hours to reduce the appearance of blemishes. They can be worn overnight or you can be like the cool kids and just wear them during the day. They should work in about six hours.
essence | Lash Princess False Lash Effect Mascara
This extremely budget-friendly mascara produces false lash results with no clumping or globs. Lashes are defined and separated, making for a dramatic look for not a ton of money.
La Roche-Posay Toleriane Double Repair Face Moisturizer
It might be internet famous recently, but La Roche-Posay has been a time-tested brand in the beauty space. This Double Repair Face Moisturizer is a cult favorite featuring niacinamide, ceramide-3 and thermal water to bring 48 hours of hydration for all skin types.
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The Ordinary Glycolic Acid 7% Exfoliating Toner
The Ordinary is another skin care brand that's stood the test of time with its high-quality, budget-friendly options. This exfoliating toner featuring glycolic acid promises smoother texture and instant radiance.
medicube PDRN Pink Peptide Serum with Salmon DNA
If you haven't heard of Medicube in the last year, allow us to introduce you to this Korean skin care brand that's taken social media by storm. This PDRN Pink Peptide Serum with Salmon DNA is one of the most popular products with the serum delivering a dewy glow and firmer skin.
This gentle exfoliator is popular for how quickly it improves skin texture in just one use. It also reduces blackheads and whiteheads by drawing out and removing dead skin cells, sebum and impurities.
Aquaphor is another long-time cult favorite that's acheived more recent internet fame. It's simple, but it works. This set of two lip repair sticks is perfect for these drying winter months with the brand's formula featuring nourishing vitamins, moisturizers, shea butter and jojoba oil delivering real results.
Neutrogena T/Sal Therapeutic Dandruff Shampoo
It might not be glamorous, but keeping dandruff at bay is a pretty important part of a beauty routine for those who deal with a dry scalp. This formula gets high marks for its 3% salicylic acid formula that helps remove flakes and scalp build-up to help prevent dandruff, scalp psoriasis and seborrheic dermatitis.
EltaMD UV Clear Face Sunscreen SPF 46
A good sunscreen is a non-negotiable for everyone's beauty routine, and this one by EltaMD offers an 46 SPF in its oil-free formula. It calms and protects acne-prone skin and doesn't leave residue, so it can be worn alone or under makeup.
Kenra Professional Volume Spray 25
This ultra-popular volume spray holds styles for up to 120 hours, and for 72 hours in high humidity. It holds hair in up to 25 mph winds for amazing hair even when the weather isn't so great.
Prices listed reflect time and date of publication and are subject to change.
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