Teddy bears are having a moment — and not just with kids. This year, cozy nostalgia is driving some of the biggest holiday trends: Starbucks kicked off a social frenzy with its sold-out Bearista merch, Ralph Lauren’s iconic Polo Bear is trending everywhere and nostalgic childhood comfort items are having a resurgence.
The absolute best gifts this holiday season
Thanks to the revival of cozy-core aesthetics and a collective craving for soft, familiar joy, the bear trend has jumped across categories from apparel to home decor to giftables. The result? Teddy bears are everywhere this holiday season.
In this article: Polo Ralph Lauren Polo Bear Cotton Crewneck Sweater, GUND Philbin Classic Teddy Bear and The 730 Project Honey Bear Straw Cup
Are you looking to embrace the soft and snuggly renaissance? Here are some of the teddy bear-themed items that are on trend right now across fashion, gifts and more.
Teddy bear knitwear has become the unofficial uniform of the season — a nod to Ralph Lauren’s timeless Polo Bear sweaters, which have been resurging in popularity thanks to TikTok and a trend in vintage Americana.
Polo Ralph Lauren Polo Bear Cotton Crewneck Sweater
This iconic cotton crewneck features the signature Polo Bear dressed in his own polo, giving the sweater a playful, nostalgic look. Ribbed trim and premium construction make it a polished yet whimsical staple for the season.
Polo Ralph Lauren Big & Tall Bear Crewneck Sweatshirt
This is a cozy fleece-backed sweatshirt showcasing the beloved Polo Bear dressed in winter wear, offering a relaxed fit designed for comfort.
No Boundaries Fashion Icon Sweater
This budget-friendly knit featuring a bold teddy bear graphic is ideal for shoppers who want the teddy-inspired trend without designer pricing. This option is soft, midweight, and perfect for teens and young adults.
GORGLITTER Women's Teddy Bear Sweater
This chunky knit pullover delivers a soft, cozy feel and a textured teddy bear motif, with a relaxed fit and long sleeves that make it a warm, comfy choice for cold-weather days.
33 Degrees Women's Teddy Bear Print Festive Graphic Sweater
This bright red holiday sweater is covered in a repeating teddy bear pattern, giving it a cheerful, slightly kitschy charm that's perfect for holiday gatherings and office parties.
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Pinterest’s 2026 trend report shows nostalgia-driven toys skyrocketing in popularity — searches for items like teddy bears are up dramatically as adults and kids alike crave comfort objects.
GUND Philbin Classic Teddy Bear
This plush favorite features oversized paws, a sweet embroidered expression and ultra-soft beige fur. It’s huggable, durable and suitable for ages 1 and up — a timeless pick from a trusted brand.
A 4-foot plush designed for maximum cuddle factor, this soft stuffy has a friendly face and giant size that makes it a standout gift for any occasion.
Mukki’s extra-fluffy fur and rounded shape give it an irresistibly snuggly feel, and its two-toned brown-and-cream design makes it look especially warm and cuddly.
Vermont Teddy Bear Super-Soft Almond Brown Teddy Bear
Handcrafted in the USA, this plush features premium fur, soft stuffing and a classic teddy silhouette. It's designed to be extra durable — a keepsake-quality bear built to last for years.
When Starbucks released its "Bearista" cups and tumblers this season, it caused a frenzy. Lines formed, resellers swooped in and everything sold out pretty much instantly. While the real Bearista cups are nearly impossible to find now, the internet has responded with adorable bear-themed alternatives that capture the same cozy, whimsical vibe — perfect for gift-giving or adding a little comfort to your daily drinks.
The 730 Project Honey Bear Straw Cup
These honey bear-style cups come with lids and straws, making them great for toddlers learning to sip or adults who love the nostalgic aesthetic. They're durable, BPA-free and look adorable on your kitchen shelf.
This clear glass cup is shaped like a bear, complete with a lid and straw. It's great for iced coffee, smoothies, cocktails — or holiday gifting, especially for someone who missed the Starbucks drop.
This charming clear bear-shaped bottle comes with a lid and straw and is microwave-safe and made from food-grade glass. It's perfect for milk tea, iced drinks or anyone looking for a cute desk companion.
Prices listed reflect time and date of publication and are subject to change.
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